What is your name and what do you do?
Apryl Roberts, Event Producer
Where are you from and how has being from there affected you?
Born in Norfolk, raised both in Norfolk and Philly. I was my mother’s only child so I was sheltered from a lot growing up in Norfolk as I attended private school. In Philly, I presented with a more diverse environment and broader view of how society works.
As a child what did you want to be and why?
As a child I wanted to be an attorney. I had family members on my paternal side of the family that were attorneys and I was always intrigued by how they described their day. Plus I wanted to help those that were treated with injustice.
Where did your passion for event planning come from?
While in college, started my legal education in began working in the entertainment industry. At first as admin for a producer and then transitioned to tour production assistant for a major labor. I always loved watching the behind the scenes workings of events and productions. I began craving being a part of that start to finish process.
What does an average day look like for you?
There is no average day. Every day is definitely different. Some days I may be in the office all day working on proposals and emails. While others require that I’m in my car going from site visit to the next. Because I handle events nationally, I may be traveling to meet with my clients and/or venues or working on upcoming designs with my team.
What has helped your business get to where you at now?
1. My clients. Word of mouth and their testimonials have had the most impact. 2. My work ethic. I’m constantly learning my craft. Things change so quickly so you have to be on top of what’s happening but you also have to remain coachable. I have mentors that I rely upon for advance and professional industry-related organizations that I retain membership with.
What has been a tangible hack or a short cut that has helped you get to where you are at now?
I can say volunteering my services to more experienced planners/designers at the onset of my career. I learned my craft and started building my resume at the same time.
Random: If you could listen to 3 music albums for the rest of your life, what would they be and why?
The Black Album (Jay-Z), Urban Flora (Alina Baraz) and The Anthology (ATCQ). All 3 albums represent so much of who I am and my journey and personality. No matter what mood I’m in, one of these artists have the appropriate soundtrack.
What is next for yourself?
Lately I’ve been going back to my roots of the entertainment industry. I’ve been doing more industry related events I.e. Listening parties. I’m getting back to destination events again. Due to local responsibilities, I cut down on my traveling and out of town events but I’m now able to get back to the destination events and travel more often.
How can people contact you?
www.MakeMemorable.com and (888)542-1333.