August 18, 2015 therebelsociety

How Spotify, The NBA, Anheuser-Busch Throw Parties And Recruit New Talent: Meet Splash

I’ve been using this platform for the past year with different events I’ve helped on and it is a great and easy to use product. It’s good to see that their team is starting to get some recognition for the work that they do.

Throwing parties can be a hassle, even with technology. Excel is ugly, email is unwieldy, and how do you track who actually attended? More importantly to some businesses and marketers, how do you turn those attendees into brand influencers before, during and after the party?

Meet Splash — the 4-year-old event marketing company with a software system that has caught the attention of Spotify, Sundance and the National Basketball Association. Led by 30-year-old Ben Hindman, former events manager at the men’s lifestyle media company Thrillist, the New York-based startup has locked enterprise partnerships with some of the world’s biggest brands.

One client, Anheuser-Busch InBev, sponsors hundreds of thousands of events per year — some as big as the Clydesdale Roadshow and the Bud Light #UpForWhatever campaign and other one-off events to promote their dozens of brands.

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