So first I have to be honest with myself and say that when I first started as a professional creative I had no confidence in my work, so the prices I charged definitely reflected that. But after going full time and just really getting better with what I do my confidence grew a lot, and so that meant that my skills grew and of course my prices increased. So this blog is for the creatives, especially visual creatives like photographers and videographers who are starting out but aren’t sure exactly what their prices should be. I don’t want creatives to make the same mistakes I made and charge way below your value. When I first started like I had crackhead prices so I thought that gave me the advantage but really it just made potential clients look at me as the guy that works for cheap (which is something you never want to be known as). So these are a couple of ways to figure out how much you should be charging as a creative
What Do Other People In Your Space Charge? This might be the most obvious thing in the world but finding that information sometimes isn’t the easiest. When I first started out I went on a hunt trying to find out the rates for what I charge. I looked all over the internet for days and I eventually found a website that told me what was the industry amount on photography, videography and social media management. Seeing these prices gave me the place that I should be trying to reach.
How Much Do You Want To Make From Your Service? After I was able to see what the top industry professionals were charging, then I had the thought process of figuring out what do I want to actually want to bring home when I do a service. This allowed me to really start with a base amount and then add the additional to it.
Price Out Everything As If Someone Else Was Doing It. Now that I’m starting to get away from doing things as a freelancer and transitioning more to agency styled work, this method has been super beneficial. I price out every last service that I am offering as if someone else is doing it to make sure I am not shorting myself. Most of the time I am still going to be doing a bulk of the work but this way, if I need to bring on a second shooter or a video editor or someone to create graphics I know their rate is taken care of and I still have money for myself. This has allowed me to increase my overall rates as well as not burn myself out by trying to do everything myself because I didn’t charge enough or having to pay someone else with the money out of my pocket.
So as a creative it is important to charge what you are worth but when you don’t know what you are worth, these are ways to figure that out.