Since we have been having such a great response with the Shooter’s Profile series we thought it would be a good idea to start another profile series dedicated to bad ass entrepreneurs and creatives. So for the very first profile we have marketing coach and former MUA, Marnita Wiggins. She talks about her daily schedule, her entrepreneurial hack, how she got started and more. Continue to read below.
What is your name and what do you do?
I’m Marnita Wiggins, most people know me as Nita J (a name given to me during my college years). I’m a marketing and brand strategist, speaker, blogger and business coach. I help aspiring, new and established entrepreneurs to build powerful, purposeful and profitable businesses and brands, especially in the digital space.
Where are you from and how has being from there affected you?
I’m originally from Jackson, Mississippi but I moved around a lot because my father was in the Air Force. I think being in a military family that moved around a lot taught to me think bigger and not limit myself to where I am or settle for what’s right in front of me. I have always been one to dream beyond current circumstances.
What were you doing before you started your business and what made you decide to make the switch to work for yourself/ or your present company?
After college, I worked in banking and finance for about 10 years, but I always knew that I didn’t want to work for someone else for the rest of my life. During that time I worked my business as a makeup artist on the side. My business had grown to the point that I was having to turn down high paying jobs all over the country because I was stuck at work. One particular incident happened where I had to choose between a last minute 2-day $2K makeup gig in Miami or get fired. I quit my job and continued to follow my heart. After that I went on to work with VH1, Ford Models in New York, and Vogue Italia just to name a few. It proved to me that I could do anything and I didn’t have to rely on anyone else to make good money. After that, I found a love for helping others to start a business from something that they are passionate about; even leaving their job if that’s something that they want to do.
What made you want to start your business?
Mainly, the freedom. I’m a bit of a control freak so I like calling my own shots and not having anyone dictate how much I should get paid. I no longer wanted to give someone else that power. Entrepreneurship means limitless opportunities if you’re strategic and you work it right. I also wanted to be with my son more. I’m a single mom so I understood that my son needed more than just monetary stability, he needed me. Being able to be home with my son or have lunch with him at school in the middle of the day or truly enjoying summer vacations without having to get permission from a boss..those moments are priceless.
Where did your passion for marketing come from?
To be honest, I have no idea! I just knew that I needed to get good at it in order to flourish as a business owner. I studied and read up on it for countless hours. Apparently I got really good at it because people started to reach out to me for help. I still try to teach myself new marketing strategies just about every day. I’ve come to love it.
As a child what did you want to be and why?
Up until I was in high school I wanted to be a lawyer or a judge. I wanted to fight the bad guys lol. I just knew I wanted to help people in some way.
What has helped your business get to where you at now?
Consistency. I’m consistently learning, consistently working even when I don’t feel like it, and I’m consistently trying to get better and more innovative. I never think I know everything and I’m always open-minded and willing to be taught. Also, resiliency. You have to know how to bounce back from business failures because they are inevitable. You can’t be weak and be a boss.
What do you like the most about being a business coach?
I like helping others. That’s been the basis of any business I have ever been a part of. As a business coach I get to work 1 on 1 with entrepreneurs and take their business to the next level. I talk to a lot of people who have amazing ideas but they’re stuck and unsure of how to create a lucrative business. I love being that push that they need.
What does an average day look like for you?
Even though I work for myself I still make sure I stay on a schedule. I wake up between 4:30am and 5am. I read the bible and get a quick workout in before I do anything else. I grab my coffee and check my to-do list for that day. I try to knock out a few things on the list before I wake my son up. I make breakfast and get my son’s day started. After I get him off to school, I come back home and get to work or I may go to a book store or coffee shop to work. Fortunately, wherever there is wi-fi I can work. I complete most of my tasks for that day then I pick my son up from school. We grab ice cream or go to the park, then it’s back home for homework and dinner. Once he goes to bed, I try to get a leg up on the next day’s tasks.
What has been a tangible hack or a short cut that has helped you get to where you are at now?
Social Media..all day everyday. Growing a huge audience on social media has been crucial for me. Because of Facebook, Periscope and Instagram, most of my clients are people I’ve never even met; from all over the world. You definitely have to consistently post and be extremely valuable to others. Social media is a great way to connect with new prospects. I never wanted to be the ‘best’ in my area. I have always thought much bigger than that, and social media has helped me to expand my reach so much.
What has been one of the biggest struggles that you have faced in your business?
I’m horrible with delegating work to others. Honestly I should have 2-4 assistants. I want things done my way so it’s hard to put something I love so much in the hands of someone else. Because of this sometimes I get overwhelmed but in the end I make it work. I definitely need to work on that.
What is one tangible piece of advice that you would give someone who wants to be where you are at?
I could put so many pieces of advice here. I’ll say this. Stay focused. LASER focused. If you are passionate about something, then don’t allow anyone or anything to come between you and your success. Stay so focused that even if success takes a while to get to you, you never lose enthusiasm. Stay so focused that failure is nothing to you, and you hop back up and come back stronger than ever.
Random: If you could be any cartoon character, who would you be and why?
Any female superhero from the X-Men.. I’m obsessed with Marvel lol!
What is next for yourself?
My first book is almost done and I’ve started to work on the outline for my 2nd book. I’m getting hired more and more to speak at various events and trainings. I am also expanding my empire by getting back to my beauty roots and creating my own line of cosmetics. Look out for all of that!