August 5, 2016 therebelsociety

Free Enterprise Series | Leonardo Formaro Of BeCrime


What is your name and what do you do?
My name is Leonardo Formaro, and I got a Streetwear Fashion Label,

Where are you from and how has being from there affected you?
I am Italian but living and working in Germany, we work and shipping our stuff from Germany and Italian to international so we are not affected from our country.

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What were you doing before you started your business and what made you decide to make the switch to work for yourself/ or your present company?
I did a lot of jobs before but i always wanted to start a business.  So after school I decided to start my business!

What made you want to start your business?
Honestly I love fashion and I ever dreamed to work with, was a chance for me to start my business and work with something I love to work with!

Where did your passion for (whatever industry they are in) come from?
Like I said, I love fashion and I ever had the wish to work with that. I think this passion comes from my childhood and that grow up in a Fashion Metropole (Italy)


As a child what did you want to be and why?
As a child I wanted to be a musician, I thinked it would be a nice way to make money (having fun and making money) but in the background I ever had the same wish to have a Fashion Label.

What has helped your business get to where you at now?
Motivation, 100% motivation to make a dream come true!

What does an average day look like for you?
I start the day early in the morning with my dogs, after that I start getting my work done. I make designs first for my shirts, manage all orders and finish the day going out again with my dogs. Sounds lazy, but I work hard the whole day about 12-14 hours a day.


What has been one of the biggest struggles that you have faced in your business?
Laws, in our business is very important to know what you can design and what not.  In a particular part but for me it was very strange to get this work done and to learn about design protection!

What is one tangible piece of advice that you would give someone who wants to be where you are at?
Just do what you love and don’t give up!

Random: If you could bring one clothing line back from the past which would it be, and why?
I think its Important to run a new time, and live in the new time!  I don’t want to bring a clothing line back from the past because there is so much in fashion that is still from the past and urgently need a strange update!


What is next for yourself?
I think for now it’s only important to run this way like we already do – but who knows what the future will bring for Ideas :). I am open minded for new Ideas and creative enough to get run another new business 🙂

How can people contact you?
People can contact us on or directly to our Email:


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