Creativity is not merely about having massive ideas. Rather, true creativity is exhibited by being able to take a smart idea, develop a vision for it, then identify brilliant ways to make that idea to grow into its full potential. This notion of creativity is the genius of today’s digital generation.
The formula is proven: take a simple concept that offers unique value to the culture, build a platform as the foundation, then consistently deliver content and experiences to cultivate a vast audience. Once a substantial following is established, organic opportunities arise to monetize your value, while still fulfilling purpose. Few have mastered this business model more impressively than Marcus Troy.
Being one of the first tastemakers to ignite the blogging boom of the early 2000′s, the avid traveler, connector and cultural explorer notably carved out a lane of his own. His distinctive taste and innate instinct for identifying future trends in fashion and tech quickly positioned his platform as the preeminent source for menswear, style and sophisticated street culture.